Privacy Policy

Welcome to the privacy notice of fiornora (hereafter “fiornora”, “we”, “us”, or “our”). This notice explains how we collect, use, disclose, and protect information about visitors, customers, prospective customers, and business partners (“you”, or “your”) when you interact with our websites, marketing communications, or any other service that links to this notice (collectively, the “Services”).  

If you do not agree with any part of this notice, please discontinue use of our Services.

Quick Navigation  

(1) Personal Information We Collect  

(2) How We Use Your Information  

(3) How and Why We Share It  

(4) Your Rights & Choices  

(5) International Transfers & Safeguards  

(6) Security & Retention  

(7) Children’s Privacy  

(8) Changes to This Notice  

(9) Cookies and Tracking Technologies

1. Personal Information We Collect  

We may collect or receive the following categories of information, depending on how you interact with us. These may include:

A. Information You Voluntarily Provide  

a. Identity data: first name, last name, salutation, date of birth, gender identity, nationality.  

b. Contact data: email address, telephone number, postal address, social-media handles.  

c. Account data: username, password (stored in salted-hash form), security questions, wish-lists, saved items.  

d. Transaction data: products purchased, size preferences, returns, refunds, gift messages, payment-card last four digits and expiry date (full card data is handled only by our PCI-DSS-compliant payment processors).  

e. Communication data: product reviews, survey answers, chat-bot transcripts, customer-service emails, user-generated content such as photos or videos you tag us in.  

f. Marketing preferences: newsletter opt-ins, channel preferences (SMS, WhatsApp, push, post).  

B. Information We Observe or Collect Automatically  

a. Device data: IP address, browser type and version, time zone, language, screen resolution, operating system, advertising IDs (GAID / IDFA).  

b. Usage data: page response times, click-stream, hover-heat maps, scroll depth, referring URLs, search terms, items placed in cart and later abandoned, crash logs.  

c. Cookie & tracking data: identifiers stored on or accessed from your device; please see our separate Cookie Statement for granularity.  

C. Information We Receive From Third Parties  

a. Logistics partners: delivery confirmations, signature images, failed-delivery reasons.  

b. Advertising networks: campaign interaction metrics, hashed email matches for look-alike audiences.  

c. Social-media platforms: when you log in via Facebook, Google, Apple, or Instagram we receive basic profile information you have consented to share.  

d. Data-enrichment providers: demographic appendices, fraud-risk scores.  

We do not intentionally collect sensitive data such as racial or ethnic origin, political opinions, or health information, unless you choose to provide it to us. In such cases we process the data solely for the purpose you provided it.

2. How We Use Your Information  

We process personal information only where we have a lawful basis (for example, contract performance, legitimate interests, consent, or legal obligation) and for the purposes listed below:  

a. To create and manage your account, process orders, arrange shipping, handle returns, and provide customer support.  

b. To personalise your experience—such as remembering language settings, recommending sizes, or curating style edits.  

c. To send transactional or service messages (order confirmations, delivery updates, security alerts).  

d. To conduct marketing and advertising, including targeted ads on third-party platforms, subject to your consent where required.  

e. To improve the Services through testing, analytics, machine-learning models, and customer-feedback loops.  

f. To maintain the safety and integrity of our Services, prevent fraud, and secure our IT infrastructure.  

g. To comply with tax, accounting, anti-money-laundering, and other legal obligations.  

h. To evaluate job applications.  

3. How and Why We Share Your Information  

We never sell your personal information in exchange for money. We do, however, share data with the following categories of recipients for the business purposes described:  

a. Service providers: cloud hosting, payment processing, order fulfilment, customer-care ticketing, email deployment, SMS delivery, analytics, data-backup and disaster-recovery vendors.  

b. Advertising & analytics partners: Google, Meta, TikTok, Pinterest, Criteo, and similar platforms, subject to your consent where required by law.  

c. Logistics & fulfilment: warehousing partners, shipping carriers, customs brokers, drop-ship suppliers.  

d. Fraud-prevention and identity-verification providers.  

e. Professional advisers: lawyers, accountants, insurers, auditors.  

f. Business-transfer scenarios: in connection with a merger, acquisition, or sale of all or a portion of our assets, customer data will be transferred subject to standard confidentiality arrangements.  

g. Government agencies or law-enforcement bodies when we believe disclosure is necessary to comply with law or protect the rights, property, or safety of fiornora, you, or others.  

Where we engage third parties, we impose contractual obligations to use data only for the agreed purposes and to implement appropriate security measures.

4. Your Rights & Choices

Depending on your location, you may have some or all of the rights listed below. We will never discriminate against you for exercising these rights:

a. Receive a copy of the personal information we hold about you.  

b. Correct inaccuracies in your information via your account or by contacting us.  

c. Request erasure of your information, subject to legal retention obligations.  

d. Obtain a machine-readable copy of the data you provided to us.  

e. Limit processing or object to processing based on legitimate interests.  

f. Opt out of targeted advertising  

g. Withdraw your consent to processing at any time.  

h. Appeal within 30 days using the contact details below if we decline your request.  

To exercise any right, email [email protected] or use our live chat. We may ask you to verify your identity before processing your request.

5. International Transfers & Safeguards  

Whenever your information is transferred outside your home jurisdiction, we implement appropriate safeguards. Copies of the relevant safeguards are available upon request.

6. Security & Retention  

We maintain technical, administrative, and physical safeguards designed to protect your information against accidental loss, unauthorised access, or disclosure.

We retain personal information for no longer than is necessary for the purposes outlined above, taking into account:  

a. The length of our ongoing relationship with you,  

b. Applicable statutory limitation periods,  

c. Legal, regulatory, or tax-reporting requirements, and  

d. Legitimate business interests such as fraud prevention.

When information is no longer needed, we securely delete or irreversibly anonymise it.

7.Children’s Privacy  

Our Services are intended for users who are at the age of majority in your jurisdiction and above. We do not knowingly collect information from children under the applicable age threshold. If you believe we have inadvertently collected such information, please contact us so we can promptly delete it.

8. Changes to This Privacy Notice  

We may update this notice from time to time to reflect changes in law, technology, or our business operations. Where changes are material, we will provide additional notice via email or prominent banners.

9. Cookies and Tracking Technologies  

Our website uses cookies, pixels, web beacons and similar tracking tools (we’ll simply call them “Cookies”). These small files sit quietly on your device and make things work smoothly: they keep items in your shopping cart while you browse, remember your language choice, and help us see which pages are most popular so we can improve the experience. Some also let us show you ads that match your interests.

You can accept, refuse or fine-tune these Cookies at any time through your browser settings. Turning certain Cookies off may mean some parts of the site won’t work as expected.

Thank you for trusting fiornora. We are committed to transparency, security, and your right to control your personal information.